No matter what you want to do in advertising, it is worth being technology expert. Naturally, the software you need to understand will vary depending on your area of focus. The command of programs such as Word, Excel and PowerPoint are essential, although for the position of publicist it is essential to have familiarity with design programs such as InDesign, Quark or Photoshop.
Where does a publicist work?
One of the best things that the advertising environment offers is the variety of environments:
- Advertising agencies
- Service companies
- Creative services departments in companies
- television and radio
Titles of positions and functions in advertising
There are many different roles in advertising. Your skills and interests will guide you to the career that best suits you. Here are some of the key players:
Copywriter (copywriter): Creative copywriter brainstorming that will help develop different ideas for advertisements, websites, and campaigns.
Art director: has skills in illustration, photography and design. Not only are the headlines read; art directors work directly with copywriters to design the websites, advertisements, and brochures that make us buy things.
Account executive: The account executive is key in communication with the client.
Creative director: After a few years as a copywriter or art director, you can become a creative director, you will work inspiring and evaluating ideas for television commercials, websites and ad campaigns, and working with account executives to keep the client happy.
User Experience (UX) Designer: You know perfectly how a website should work. In fact, you would like to design the way people interact with them.
In recent years, technology has dramatically changed the advertising business. Social media is a growing marketing tool. Facebook, Twitter and blogging has gone from being fun activities to being a means of communication that many companies use to promote.
The tasks of an advertiser can be varied, from creating a television ad to designing campaigns for a website. The career of a publicist involves inspiration and glamor throughout the day.
What do I need to learn for an advertising career?
There are many different and varied roles in advertising, all of which often require some training. The competition is fierce, and if you want to be successful, you should follow a path based on the current state of the industry.
Starting your career in advertising can seem overwhelming at first. Education, personality, even trying to get the interview can quickly put you off.
Education for a creative role in advertising
If you are looking to be a copywriter, you can start with an education in writing. There are many successful copywriters who have a writing or communication degree. Copywriters are expected to think visually, and they must know how to work hand-in-hand with an art director or designer.
If you want to be a copywriter, designer, or art director, you should definitely consider an education in the areas of advertising, design, public relations, and marketing. Not all universities offer degrees in Advertising, Marketing, or Public Relations.
Education for an account role in advertising
If you are more interested in the account management aspect, you have many more options at your disposal. Account managers often have a bachelor’s degree in marketing or sales. If you have creative abilities, lateral thinking, are organized, and good at persuasion, this might be the right approach for you.
Education for other ad agency roles
Like so many other business models, advertising has undergone a big change in the last 20 or 30 years. The impact of data and digital cannot be emphasized enough, and agencies have had to grow and change to accommodate the new landscape.