A copywriter writes for multi-channel advertising media, for print ads, brochures, websites, apps, and other materials.
There are different types of editors: those who work for a agency and that work independently (Freelance) for a client. The copywriter who works in the newsroom of an advertising agency is usually part of the creative team and is in charge of writing the advertising materials. advertisements, brochures and content for websites. As an agency copywriter, you may be in love with the idea of working within an agency for life, although you never know when we will burn out or just get fired.
The work environment of advertising agencies is usually relaxed, from the clothes you wear to the way you act.
What do you need to become a copywriter?
Many copywriters have a degree in journalism, Communication Sciences, Advertising, Letters, among others.
2 required and fundamental skills to work in an advertising agency:
- Solid grammar knowledge.
- Ability to work in agile and multicultural environments alongside technicians, creatives, graphic designers, salespeople and clients.
As with many roles in an ad agency, the job is very diverse and dynamic. Although it all depends on the dynamics of each agency in general a writer can perform multiple tasks at the same time, from creating a text for a business presentation to creating short texts for advertising campaigns.
Copywriters can start with little or no college education by doing an internship or landing a job. Doing an internship while you are in college gives you a great opportunity to gain experience and network.
Some tasks that a copywriter performs:
- Write copy for advertising materials such as print ads, brochures, websites, commercials, and other advertising media.
- Review texts on different platforms in search of errors.
- Provide ideas for new businesses and advertising strategies for current clients.
- Help prepare launch concepts for clients.
- Work with the creative team to launch production-ready projects.
- You will work with the Creative Director and the entire creative team to develop campaign concepts for clients.
In general, in the field of writing, you work long hours to meet deadlines and this can be stressful, working in an advertising agency is never a typical job from Monday to Friday, from 8:00 a.m. to 4:00 p.m. PM, the job is demanding and requires your full attention. In this role you need to write, elaborate, write persuasive texts that sell products or services for each client on a frequent basis. Teamwork is key to the success of any ad agency, and your role is crucial to the success of the team in every campaign.
No matter what career in copywriting you decide on, be flexible and keep an open mind.