At what point did you decide that you wanted to be an announcer and what motivated you to do so?
I decided to be an announcer when I was doing my first internship in front of the microphone at 16/17 years old at LT 24 Radio San Nicolás. It was a time when many of us dabbled as a disc jockey, we played music on birthdays and dances, we animated parties, we did theater and we tried to discover the world of radio. I finished high school and took the entrance exams with good luck. There were almost 3000 enrolled, we only entered 40. At that time (1979) there were only two institutes in Argentina, ISER and Cosal.
Today there are more than 35 tertiary or university institutions that dictate the career in the country.
Is it essential to have a good voice to be an announcer? What characteristics should someone who wants to study Locution have?
It is essential to have a healthy voice and correct reading aloud. That is to say, reading comprehension of texts, with intentions, nuances, tones, etc.
The “serious” or deep voices that were heard and sought for commercials, today are not a determining factor.
The vocation is essential to enter this as in all careers. Separate paragraph deserves the interest that must be had by the media, the reading of newspapers, the information and the news. Reading in general is important to increase and enrich vocabulary and knowledge.
What satisfactions can this profession give you unlike the rest?
I do not know of differences with respect to others because I chose to be an announcer, not a doctor or a lawyer. It was clear to me that it was my profession when I started working in radio and I valued the power of the word in the listener, the company, the communication. The world of radio in general for those of us who dedicate ourselves to this profession holds many satisfactions, the program or the note achieved, the response of the listener, etc.
The massiveness of audiovisual transmissions nowadays, does it make it difficult for the announcer to be able to carry out their tasks? Or does it open up new opportunities for you?
The massiveness of the communications opens up more possibilities for broadcasters, journalists, producers, operators, etc. Generate new communication spaces. New radios and channels on the air and on the internet. New media that we are just beginning to discover.
Tell us a little about your career as an announcer.
I worked as an announcer on LT24 Radio San Nicolás, on LT8 Radio Rosario, doing voice over on Channel 5 of TV Rosario. In Buenos Aires I did it in the news program of Radio Continental, in Radio Belgrano, I worked in conduction and in the news program in Radio Excelsior, on the Internet, I did conduction and information in Radio Provincia La Plata. I was part of Laura Moro’s coaching team for Univision Networks Miami, in the selection of Nuestra Belleza Latina (three seasons).
I have also been a teacher at ISER since 1986 and Coordinator of the Speech Career since 2001.
How complex is it to insert and stay within the professional field?
As in many professions, it will depend on perseverance to achieve a casting to record a commercial or a radio substitution. On TV, whoever conducts is not necessarily a registered announcer, today actors / actresses, models, etc. are chosen. for these tasks. The charisma, the ductility of management of the television medium, often have to do with innate qualities or natural talent, which when trained becomes professional. Needless to say, a good, trained and registered professional has a much better chance of staying in the middle.
What advice would you give to a young man who is about to start his studies to become an announcer?
If you are interested in this career, you should come to the ISER, which is a free public institution, or to any of the affiliated institutes to find out, apply and take the degree.
It is important to note that in Argentina for 70 years the profession of announcer has been regulated and registered. They are specific functions: commercial voice over, reading of news and film dubbing, maintaining air continuity on AM and FM radios.
* Jorge Gonzalez Melo He is a National Speaker graduated from ISER, Argentina, in 1981.
In the media, he worked on LT8 Radio Rosario, Channel 5 of TV, Radio La Red, Radio Del Plata, Radio Provincia de La Plata, among others.
He teaches courses and seminars throughout the country.
Since 2001 he has been the Coordinator of the Broadcasting Career of the ISER / AFSCA (Higher Institute of Radio Education).
Interview by Javier Yashan