If you have a strong relationship with culture, in any of its manifestations, and a particular skill or interest in logistics or organization, studying Cultural Management may be your choice, since it is responsible for facilitating the holding of cultural events of all kinds. .
Why study Cultural Management?
Because cultural manifestations are growing in number of events and the arts themselves are becoming more complex and specific. Because given the high number of cultural events held, the hand of an expert is required to highlight and differentiate them, thus achieving a greater response from the public. If you think you have the conditions and the motivation to carry out this task, you should consider studying Cultural Management.
What is Cultural Management about?
It deals with all the activities that go from the design to the execution of a cultural event. The professional in Cultural Management will work in a public or private organization, and given the need to develop an event that includes any of the arts, they must design the event, promote it, organize it and / or guarantee its correct execution. Its services are used to try to achieve the best results (which will vary according to the objectives of the organization from a greater turnout, the highest quality of the presentation or the highest collection) from the resources available by the organization. It is a relatively young discipline, which is why contributions from other related fields are added, also allowing a greater percentage of added value that each professional will grant.
What is the job opportunity?
It is incredibly wide, which is not to say that easy, but it does grant numerous possibilities. You can work in: Museums, Libraries, Exhibition Halls, Theaters, Circuses, Galleries, Auditoriums, Specific Festivals, Editorials, Radio, Cinema, Television, Cultural Centers, Cultural Spaces of Companies, Popular Festivals, Tourism, State Organizations, Management of Cultural Networks and many more.
What tasks does a Cultural Management professional perform?
Conduct research on the particularities of your workplace, in order to design a strategic plan of activities.
Network with artists.
Design cultural events.
He is in charge of the logistics of the event
Establish steps for cultural promotion.
It is informed about the cultural norms of the region where it operates in order to act accordingly.
It is aware of cultural innovations in the different arts, in order to be at the forefront in organizing cultural events.
What is studied in Cultural Management?
The curricula are very varied, but you will find subjects such as Cultural Policies, Cultural Legislation, Management of Cultural Projects, Economics of Culture, Cultural Marketing, Design of Cultural Projects, etc. In many cases there are also practical workshops that usually involve the design and organization of a cultural event in workshops.
Advantages of Studying Cultural Management:
- It is a growing career.
- The offer of courses, degrees and postgraduates is very wide and varied.
- Being a comprehensive profession, you will have numerous areas of work and you can specialize in the one that you feel most comfortable with.
- You will generate many contacts and you will have the possibility to organize events in relation to the art that you like, which results in a very satisfactory profession.
Disadvantages of Studying Cultural Management:
- You must find out very well where to study it, because the programs and the institutions that dictate them are very diverse, so you must ensure the quality of the institution and the adequacy of the programs to your needs.
- It is a career in fashion, so while there are jobs, you will have competition and you will have to stand out.
- Like any comprehensive profession, it may take some time to start building your career until you find the niche you want to focus on.
Duration: You will find from short courses to masters or degree courses, so you can vary from a few months to four or five years. We recommend that you do a thorough investigation again, since the offer in almost all countries is very wide.
Where to study Cultural Management?
Argentina: At the University of Buenos Aires there is a Master in Cultural Management, with a duration of 2 years. The University of Tres de Febrero dictates the Bachelor’s Degree in Management of Art and Culture, with a duration of 4 years. FLACSO offers an 8-month postgraduate course in Cultural Management and Communication.
Bolivia: The University of La Paz grants a Diploma in Cultural Management and Attracting Resources that lasts 4 months.
Brazil: The University of Sao Paulo offers a Specialization Course in Management of Cultural Projects and Organization of Events, with a duration of 1 year and a half.
Chile: At the University of Chile the Master in Cultural Management is offered, which lasts 2 years. At the Catholic University you can do a Diploma in Cultural Management.
Colombia: The National University of Colombia allows you to study the career of Professional in Cultural and Communicative Management, with a duration of 4 years.
Cuba: At the National Center for Overcoming Culture there is a Postgraduate Course in Cultural Management
Spain: At the University of Barcelona there are several postgraduate courses related to Cultural Management. We recommend you watch the different programs. The Complutense University of Madrid offers a Master in Cultural Management for Music, Theater and Dance.
Peru: The Catholic University dictates a Diploma of Studies in Business Management and Cultural Initiatives.
Uruguay: The Latin American Center for Human Economy offers a Bachelor’s Degree in Cultural Management, with a duration of 4 years.
Mexico: The University of Guadalajara offers a Bachelor’s Degree in Cultural Management, with a total of 397 credits.
Venezuela: The Master in Management and Cultural Policies of the Central University of Venezuela, with a duration of two years.
Curious fact: The record for the most attended concert in history is shared: both Rod Stewart, who did it in a free outdoor recital, in Rio de Janeiro in 1994, and Jean Michel Jarre in Moscow in 1997, on the occasion of the 850th anniversary of the Russian capital, they managed to gather no more and no less than 3,500,000 people.