If you like to interact with people, if you are innovative and very creative, if you like to observe commercials, Advertising and Public Relations is your career.
Tell us about your career. I have a degree in Public Relations from UADE and throughout my …
Why study Advertising and Public Relations?
There are people who use their imagination in various areas of their life, but when they come to the moment of choosing which career to continue in college, they block that facet of their personality to enter some boring profession that clouds their future. Study Advertising and Public Relations It gives the student the possibility to give a form to that creativity that flows through their head. This type of careers are considered an art, since a large part of the capacities that are possessed must be used to be able to put into practice all the knowledge and reach the proposed objectives.
What is studied in Advertising and Public Relations? How many years does it last?
Usually the subjects start from art history, digital drawing tools, communication, to literature, psychology linked to advertising. The objective of the combination of these themes is to provide students with the necessary tools so that they can manage the concepts of persuasion and convincing in their target audience, and thus be able to achieve success in their work. The duration of this career will depend a lot on the country that offers it, since in many universities there are two different careers, where different subjects are studied, usually it is between 3 or 4 years of study.
In those countries where the careers are dictated separately, for which both the degree of Bachelor of Advertising and Bachelor of Public Relations are awarded, the subjects are differentiated according to the branch that has been chosen and the specialty that is desired follow, continue. In this sense, Advertising leans towards the side of imagination and creativity, to the development of brand campaigns or advertisements for the public good, which has to do with the design, assembly of a production, the staging of a strategy to launch or relaunch a brand. On the other hand, the career of Bachelor of Public Relations trains the professional to be in charge of the institutional communication of a company or a politician, for example. Both careers involve an observation of what you are going to work on, in its context. It is important to know the background of each brand, of each campaign, to know the terrain to develop the appropriate strategies.
Advantages of studying Advertising and Public Relations
The advantages of studying Advertising and Public Relations are linked to the variety of work spaces offered by the career, since it allows different tasks to be carried out in sectors that can be related to each other. Another advantage it has is related to the great incorporation of knowledge that students achieve, such as communication in times of crisis, media management, protocol, ceremonial, a variety of audiences (internal / external).
Disadvantages of studying Advertising and Public Relations
The fundamental disadvantage of studying Advertising and Public Relations is linked to the absence of universities that offer this career in the public sphere. Although it can be considered an investment to pay the course, they are expensive careers.
What does a publicist and public relationist work on? What tasks does it do?
The publicist and public relationsist must embellish the image to attract attention, he must use his creativity to achieve, for example, that certain products that are not part of the basic needs of the human being, become it. Sometimes the primary objective is to create a specific image in people so that they do not forget it, other times they must focus on maximizing the purchases of a product. Some tasks carried out by a professional in this branch involve contacting people and marketing their ideas, it is important to deal with people and cause a good image before them. Both in Advertising and Public Relations, you can perform tasks in both the private and public spheres, work for an entity or do independent work without ties. Some of the areas where it can be developed are human resources, public affairs, as well as in terms of marketing, as well as the publicist.
In which universities do you study Advertising and Public Relations?
In Argentina, the careers are dictated in a differentiated way, you can obtain both the Bachelor’s degree in Public and Institutional Relations, at the Universidad Argentina de la Empresa, as well as the Bachelor’s Degree in Advertising.
In Chile Santo Tomás University is one of the most recommended when studying Public Relations and the Central University offers a Bachelor of Advertising degree.
Malaga: Malaga University.
Seville: Sevilla University.
Cadiz: Cadiz University.
Madrid: School of Business Management and Marketing ESIC.
Saragossa: San Jorge University.
Balearic Islands: University of the Balearic Islands (UIB).
Valladolid: Miguel de Cervantes European University (UEMC).
Salamanca: Pontifical University of Salamanca (UPSA).
Valladolid: University of Valladolid.
Cantabria: CESINE University Center.
Galicia: University of Vigo.
Barcelona: Abat Oliba CEU University (UAO), Autonomous University of Barcelona (UAB), Barcelona University (UB), Pompeu Fabra University (UPF), Ramon Llull University (URL), International University of Catalonia (UIC).
Girona: University of Girona (UDG).
VIC: University of VIC (UVIC).
Madrid: Complutense University of Madrid (UCM), Rey Juan Carlos University (URJC), Higher School of Commercial Management and Marketing (ESIC), Villanueva University Center
Antonio de Nebrija University, Camilo José Cela University (UCJC), San Pablo University – CEU, European University of Madrid (UEM), Francisco de Vitoria University (UFV)
Murcia: University of Murcia (UM), Catholic University of San Antonio (UCAM).
Basque Country: University of the Basque Country.
Navarre: University of Navarra (UNAV).
Alicante: University of Alicante (UA).
Castellon: Universitat Jaume I (UJI).
Valencia: CEU Cardenal Herrera University.