Saltar al contenido

Why study Political Marketing?

abril 1, 2021
por que estudiar marketing politico Why study Political Marketing?

Political Marketing is marketing designed to influence consumers about political issues, particularly in relation to candidates for public office or public affairs.

The Marketing career is one of the most sought after by future professionals.

Why study Political Marketing?

Political Marketing uses marketing strategies to promote a specific political campaign, political candidates or any matter related to politics. The marketing of these political campaigns can be carried out both for electoral reasons and for reasons of institutional dissemination. If you are interested in marketing and politics, this is your career. Political Marketing has become a vital component of political communication. Political communication encompasses the entire marketing process, from prior market research to testing and referrals.

What is Political Marketing about?

Political Marketing is designed to influence people about political candidates, political issues, and campaigns. Although political marketing uses many of the same techniques as other forms of marketing, in reality Political Marketing is used to promote a concept or idea, rather than a specific product or service, and to motivate people to choose or support. That idea. Political Marketing has to do with communication with party members, with the media and potential sources of funding, as well as with the electorate. It is about the use of opinion research and analysis of the environment by a party or candidate, in order to produce and promote a competitive offer that will help achieve organizational objectives and satisfy groups of voters, in exchange for their votes. or your support.

Study Political Marketing
Why study Political Marketing


Although there is not so much academic offer to study Political Marketing, there are courses, diplomas, degrees and postgraduates about this career. The duration of each of them will depend on the Institution or the university, but globally the courses and diplomas can last from one month to one year, the bachelor’s degrees usually last four or five years and the postgraduate courses can last between one month and one year. year or two. In addition, the Bachelor of Marketing and the Bachelor of Political Science include subjects or subjects related to Political Marketing.

What job exit does Political Marketing have?

Those who study Political Marketing have a specific but safe job opportunity. Political campaigns are carried out frequently and, in addition, Political Marketing is also used to carry out institutional political campaigns, so the work of a political marketer is permanent.

What tasks does someone who has studied Political Marketing perform?

Among the responsibilities of a specialist in Political Marketing, assistance with any of the following tasks can be highlighted:

  • Interpretation of research in graphic information.
  • Help candidates with online scheduling.
  • Investigate demographics and prepare questionnaires.
  • Perform statistics based on the questionnaires.
  • Communications in exercise.
  • File organization.
  • Develop corporate guarantee.
  • Advise designers on typographic concerns.
  • Editing of the researchers’ writing, especially typographical.
  • Edit files and create vouchers for customers.
  • Design the political campaign.

Advantages of studying Political Marketing

  • You learn about communication and psychology.
  • It is a mixture of art, science and intuition.
  • It is a new field so there is not too much competition.
  • It is a well paid trade.
  • If you are successful in a campaign you will have a guaranteed job.

Political Marketing - Campaigns
Job opportunities in Political Marketing

Disadvantages of studying Political Marketing

In general, you have to be multipurpose, be aware of public relations, advertising, sales, Internet, TV, radio, press, etc.
You will have to figure out how the data / indicators fit into the design.
You will be responsible for the political campaign, so if it is not successful, you may lose your job and reputation. Working in politics has its downsides.
The most difficult thing will be that you find your first clients, but, if everything goes well, you will be able to keep work constantly.

Where to study Political Marketing?

Argentina: Regarding courses, there are those of the First Da Vinci Multimedia Art School. Regarding universities: Universidad Abierta Interamericana, Universidad Siglo 21, Escuela Argentina de Negocios, Universidad CAECE, etc.

Bolivia: Central University of Bolivia, University of Aquino, etc.

Brazil: University of Brasilia, School of Advertising and Marketing, etc.

Chile: Universidad de Chile, Universidad Adolfo Ibáñez, DuocUC, Universidad Finis Terrae, Universidad Gabriela Mistral, etc.

Colombia: Libertadores University Foundation, Colombia Online Schools, etc.

Costa Rica: University of San Marcos.

Ecuador: University of the Americas.

Spain: In Barcelona The Autonomous University of Barcelona offers the Master in Political Marketing: Strategies and Political Communication, With 80 ECTS and a cost (2015) of 5,500 Euros, The modality is face-to-face and is dictated at the Institute of Political and Social Sciences.

Pompeu Fabra University offers the Master in Political and Institutional Communication, offers the ideal preparation to effectively manage political communication and corporate communication with a value of € 7,600.00 and a total of 60 ECTS credits.

University Master’s Degree in Public and Social Policies at Pompeu Fabra University is taught in Spanish and at a cost of € 15,800.00 (2015 values) and with 120 ECTS credits. The Master in Public and Social Policies is developed at the UPF-JHU Public and Social Policy Center and follows the academic criteria of both institutions, Pompeu Fabra University and Johns Hopkins University.

Postgraduate course in Design and Evaluation of Public Policies, at Pompeu Fabra University, is taught in a blended mode, one of its objectives is to analyze the general tools that allow the design and evaluation of public policies. (This program is dictated in Buenos Aires).

The l’Institut de Ciències Polítiques i Socials (ICPS) offers various training possibilities: Master in Political Marketing, Strategies and Political Communication (Màsters / MMP. Master in Political Marketing. Estratègies and Political Communication) dictated by the Autonomous University of Barcelona, the University of Granada and the University of Santiago de Compostela, coordinated and managed by the ICPS.

Postgraduate Degree in Political Analysis and Communication (Postgraduate ANÀLISI I COMUNICACIÓ POLÍTICA), taught by the Autonomous University of Barcelona in collaboration with the Barcelona Provincial Council and coordinated by ICPS.

Postgraduate in Political and Institutional Communication (Postgraduate POLITICAL COMMUNICATION I INSTITUTIONAL) Postgraduate degree from the Autonomous University of Barcelona taught by the ICPS with the collaboration of the Barcelona Provincial Council.

Postgraduate in Communication in Local Government (Postgraduate in COMMUNICATION IN LOCAL GOVERNMENT) Postgraduate degree from the Autonomous University of Barcelona, ​​coordinated and managed by ICPS, with the collaboration of the Barcelona Provincial Council and the Carles Pi i Sunyer Foundation.

At the level of courses, the ICPS offers a Course on Feminist Political Theory, Political Communication 2.0 and Communication Image Advisor.

In Madrid: The Camilo José Cela University offers the Master in Image Consulting and Political Consulting with a total of 600 hours, consists of 15 specialization modules and has FLACSO recognition, this implies that the Master will be recognized as official in all countries that have agreement with the FLACSO network, Students with an interest in governance and institutional strengthening and anyone with an interest in the field of Consulting, Communication and Political Marketing.

The Carlos III University of Madrid offers the Master in Corporate and Institutional Communication, in Spanish and with the face-to-face modality, with a duration of 1 academic year and a total of 60 ECTS credits. The Master offers a maximum of 35 places, which guarantees a close and personalized teaching.

The Ortega y Gasset University Research Institute offers the Master’s Degree in Political and Institutional Communication and the University Master’s Degree in Marketing, Consulting and Political Communication from the University of Santiago de Compostela (USC), the Master lasts one year (from October to June ), total 500 teaching hours. As a complement to the training received, the graduates of the Master, through the agreements, will be able to carry out stays at universities and research centers in the United States, Europe and Latin America.

The Universidad Pontificia Comillas ICAI-ICADE and MAS Consulting Group, offers seminars, postgraduate courses and Master’s degrees:

The Postgraduate Course in Economic Intelligence and Security (PIES), with a duration of 8 weeks.

The Campaign Management Postgraduate (PDC) aimed at professionals in the field of political communication interested in campaign management, especially at the municipal and regional level, with a registration cost of approximately 3,000 euros.

The Postgraduate Course in Public Affairs Management (PDAP) has the objective of promoting the training of professionals dedicated to institutional and governmental relations in both the public and private spheres.

Master in Political and Business Communication in Online mode at a cost of 3,700 euros and 6,500 euros in person. (Values ​​2015), with the aim of training professionals with cutting-edge knowledge and skills in the management of Communication at the Political and Business level.

Higher School of International Trade and Marketing, San Pablo CEU University, Vic University, European University, Complutense University of Madrid, Open University of Catalonia, School of Business Administration, IEBS, etc.

Mexico: Universidad del Valle de México, UNITEC, Marketing and Advertising Institute, ITESO Universidad Jesuita de Guadalajara, etc.

Portugal: University of Nova Lisboa, The Marketing School, IMF Business School, Escola Superior de Marketing e Publicidade, etc.

Peru: IPM gives courses.

Uruguay: ORT.