Sellers of computer equipment work in stores that sell computers and computer products. They help customers choose the products that best suit their needs, and perform all the necessary tasks to complete the sale.
Products offered by a computer / software store include:
- Computers, laptops and tablets.
- Printers, scanners, webcams, and data storage devices.
- Accessories (such as cables and external drives for laptops).
- Consumable items (for example, paper and toner cartridges).
- Books on computing.
- Computer programs (such as word processing and game packages).
Many customers do not have detailed knowledge of computers, so the salesperson has to spend some time getting to know their customers’ needs.
Customers could spend a lot of money on a computer product, so it is important that they receive as much information and appropriate advice from the vendor. Sometimes the customer may ask the seller to demonstrate the hardware or software they want to buy. Salespeople often have to spend time keeping their knowledge of the product they are selling up to date in order to do their job safely and be true to customer needs.
Customers looking for computer hardware for a business might have specific requirements for non-standard hardware or software, so the vendor has to place a specific order from the manufacturer.
After agreeing to a sale, the sellers collect. With some clients it is possible to agree on a credit, and make a loan to pay for the goods in installments, in a specified number of months or years, with interest. The seller processes loan applications over the phone or online.
At the end of the transaction, the seller will give the customer a receipt and maybe also a guarantee certificate. They can offer the customer the option to purchase additional products and services, such as an extended warranty.
In addition to direct selling, vendors of computer equipment in general must perform other functions, such as:
- Dust and order the products on the display.
- Replace the products that are being sold with new products from the warehouse.
- Set up computer machinery and make sure it works properly.
- Control the deliveries of the suppliers or unpack them in the warehouse of the company.
- Check that all merchandise on the exhibitor are all labeled with prices and anti-theft labels.
- Process customer claims and returned goods.
- Be attentive to the behavior of customers to detect possible theft.
Many computer / software stores have an online shopping and mail order service. In this case, the responsibilities of the sellers can include the management of orders by telephone and the attention of inquiries, as well as answering letters and emails, processing orders, and in being in charge of the control of all the orders in general. Some salespeople work in call centers, where all the work is done over the phone and via email.
In some small shops or specialty stores, salespeople can help with maintenance and / or repair of computers.