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Online Advertising Design Course by Institute of Visual Arts

marzo 31, 2021

Description

The advertising design includes the creation, layout and design of printed publications, such as; magazines, newspapers, books, flyers, brochures …

Course modules: Advertising Design, Essential Photoshop, Photoshop Photographers, Photoshop Designers, Essential Illustrator, Advanced Illustrator, Expert Illustrator, Element Design: ACP

Adobe Photoshop:

It is the main application whose main function is to control the image. The main function of this course is to train the student so that he has the ability to retouch images, prepare them for the Web, make use of complex selections and endless operations all based on the image. No previous activities are required to start Adobe Photoshop. This is how the central nucleus is fully related to the rest of the subjects. You can manage Photoshop to work together vector programs, layout programs, animation, 3D. A very complete application in all its areas.

Objectives: The objective of this course is to ensure that the student has sufficient knowledge, not only to know how to use the tools of the program, but to manage the images according to their purpose; Printing methods, web optimization, PDF adjustments, animation quality … fundamental concepts to know the subject.

Advertising design:

General description: With this subject the student will know trends, principles, styles of advertising. As well as the fundamentals of advertising graphic design, advertising and media, factors that influence the message, etc … All this with practical exercises taking good reference from the theoretical part, and based on real graphic products. For a better consolidation of the concepts, professional products will be viewed.

Learning method: It has the character of a workshop subject. Each of the chapters of this professional activity will be explained in depth so that the student can then undertake the exercises based on briefings provided by the tutor. Evaluation techniques: Control test. Practical exercises according to briefings.

Photoshop Photographers

Description: Adobe Photoshop is the main application whose most important function is to control the image. The main function of this subject is to train the student where they will learn to use the essential and advanced tools to achieve professional retouching with Photoshop, from the multiple tools that it covers such as lights and shadows, to going through Levels, Curves, Approaches, Temperatures, and many more operations for you to defend yourself in this great application. A very complete application in all its areas.

Photoshop Designers

Description: Adobe Photoshop for designers is the main application whose most important function is to control the image and its elements. The student will learn to use the essential and advanced tools to achieve professional work with Photoshop, from the multiple tools that it includes, such as the great variety of brushes, to going through Channels, Complex Selections, Interpolations, and many more operations so that they can defend themselves in this great app.

Essential Illustrator

Description: This course is designed for those who have never faced any vector drawing software. In it we lay the foundations of the most powerful tool on the market for these jobs: Illustrator.

Objectives: The objective of this course is to climb the first rung of knowledge of Illustrator. Laying the foundations and the essentials of the program well before moving forward:

  • A more agile, simpler, and better structured way of learning.
  • Avoid excessively long courses that can demotivate the student, and that is a risk in the explanation of a program of this magnitude.
  • Know the vector pen. Assign values ​​to the document, as well as determine the appearance of the interface, and essential use tools to tackle any simple illustration work

Advanced Illustrator

Description: This course is designed for those who know a very basic minimum of Illustrator.

Objectives: The objective of this course is to climb a second rung of knowledge of Illustrator. Expand the known base, and the use of second-level tools:

  • A more agile, simpler, and structured way of learning.
  • Possibly avoiding eternal courses of any program of this magnitude. With the possibility of viewing the tool by levels (in this case, being level II).
  • You will know the compound path. The navigator and artboard panels. Mathematical calculations to resize the artboard. Rotate pattern fill. Curved and correct strokes.
  • Add anchor points to the stroke. Arrows Improvements to the gradient panel in version CS6. Use of the text. Tabulated text Merge objects. Shape creator. Distortions and deformations …

Expert Illustrator

Description: This course is designed for those who know a considerable percentage of Illustrator, but do not yet know other tools that could be considered as special. Not for that reason, less useful.

Objectives: The objective of this course is to climb a third rung of knowledge of Illustrator. Expand the use of tools that could be omitted, but due to their configuration, they can help make work more agile and special. Your learning will be agile, simple. Possibly avoiding eternal courses of any program of this magnitude. With the possibility of viewing the tool by levels (level III). You will get to know the flash tool, the calculation of averaging. Brushes, such as scatter, art brushes, bristle brushes, pattern brushes. The width tool. The gradient mesh. The symbols panel. Crop marks. Creation of patterns. Image tracing. Bar graph and pie chart. 3D object, extrusion and rotation. Perspective grid. Documents for iphone. Sectorization. SWF animation.

Element Design: ACP

Description: In this subject we are going to work on the realization of a series of communication elements that any designer usually has to develop, such as magazine covers, advertisements and posters. We will develop these elements by working with Adobe’s three fundamental software applications for graphic design: Photoshop, Illustrator and InDesign.

Objectives: Learn to work on three fundamental elements of graphic design: advertisements, posters and covers with the three Adobe applications.

Competences for which the course prepares you

The student will finish the training knowing all the development of advertising pieces, knowing both the concepts and the software tools with which they can optimally and creatively develop their work. Likewise, and during the course, you will have been able to configure a complete portfolio, a basic element for your professional development.