Web designers use a combination of graphic and IT skills to create web pages for the internet.
Before designing the appearance of the web page, generally, the designer receives a “brief” (a set of instructions) from his boss or the client, with whom he discusses the content of each page, as well as the different links that the unite.
To create a website, designers have to think carefully about the final product. They have to strike a balance between attractive design and clear and easy access to information, so that it can be accessed as quickly as possible.
It is very important that the website is easy to navigate and that users find the section they want without getting lost on the web and quickly. The designer has to put himself in the place of the user and think about the way in which he might want to use the web.
Web designers must take into account the requirements of discrimination laws, so that their websites are accessible to a wide variety of users, for example people with limited vision. They also need to ensure that people with different types of internet access can quickly navigate the entire website.
Many designers make their web pages as interactive as possible, so that there is a two-way flow of information between the user and the site, and therefore the computer responds to the user’s requests.
For example, users may need to buy goods and services online, check their bank details, book a flight or hotel room, search a database, download information, or submit comments. Designers need to ensure that the website is organized in such a way that the information is secure and, at the same time, can be updated quickly and easily.
Designers decide the style and size of the text based on the user’s needs. They design the button icons and images that appear when the user clicks through the web page.
Web designers can use different tools to communicate information, and for this they use multimedia resources. For example, a website can have text, images, voice, music, 2D and 3D graphics, animation, games, digital video clips or entire movies, and television shows.
Designers decide where each type of information should appear, as well as the most appropriate color combination (depending on the background of the web, certain colors are more illegible than others, for example). Sometimes they must follow a predetermined style, which is already used to represent the company that the website belongs to, or they can create their own style.
Designers can use web authoring tools to design their own sites. In addition, they use specialized design tools to manipulate the images or to animate the various parts of the design. Some web designers pass their design on to computer programmers.
Designers often need to check the operation of their websites before activating them, to make sure everything works as expected. Sometimes they have to show the finished website to their boss or the client.
Some companies ask web designers to manage the sites they have created, in which case they must ensure that the information on the site is correct and always up to date. To do this, they work closely with other experts in the field, including web writers, marketing and public relations personnel, and software engineers, or clients.