What is a Public Relations Officer?
A Public Relations Officer is a specialist in communicating and leading, an opinion leader who fulfills the spokesperson role within a ORorganization. A specialist in Public Relations during the performance of his functions is in charge of connecting a public, private or Government organization, with its appropriate audience. A relationshipist has the quality of knowing how to listen and is easily integrated into an organization, has a profile that adapts to different audiences and scenery on a daily basis. Public relations involves communicating with the different media and through the various existing channels.
A manager in public relations develops activities to maintain the reputation of a public or private organization, pursues truth and transparency, develops policies in the face of a reputational crisis, organizes press conferences, writes press articles, updates digital content, etc., uses various mechanisms to improve the reputation of an organization or company.
Positions that a Public Relations Officer can find in the Marketing and PR area of a company or public or private entity
- Public Relations Technician
- Account executive
- Public relations and marketing coordinator
- Responsible for social networks and digital media
- Branding and positioning specialist
- Head of strategic communications
- Public relations specialist
- Head of public relations
- Protocol Specialist
- Head of Public Policy
- Senior Head of Public Policy